You might know that I am a long-standing lover of natural products and non-toxic beauty items. Aligning with this, I've recently tested out a couple of new (gorgeous) products from 100% Pure. Probably standing as my favorite beauty brand, I have to say I was pretty impressed. This company prides itself in remaining free of harmful (yet unfortunately common) ingredients and holding itself to higher ethical standards than many others in the beauty industry. That's initially what drew me to their products and what's kept me coming back for more.

If you're interested in seeing how I used these, feel free to watch the embedded video of a natural makeup look I demonstrated on my YouTube channel. It's embedded right up there!

If I'm going to be completely frank, I'm not a big fan of lip color in general! It's rare for me to use anything super bright because I feel like it highlights the crookedness of my lips (a weird reason, I know). Even so, I dared to venture out of my comfort zone for a bit. We all need to sometimes, right? That led me to testing 100% Pure's Lip Caramel in the shade Cherry Cordial. This will probably be saved for more special events in the future (or just when I'm feeling a bit more adventurous) but I liked that it was opaque enough that I could even out my lips without looking like Miranda Sings. Even when using nude or natural shades, I need the product to be easy to apply (like this one) and pigmented enough that I don't need to reapply throughout the day. I was definitely impressed and found that this lip caramel lasted me my entire day!

Your girl loves some highlight so of course I had to try out their Gemmed Luminizers! These come in various shades but I immediately gravitated towards the Rose Gold (and I'm glad I did!) This suited my skin the best but they also carry a Fruit Pigmented variety and a shade called Moonstone Glow. Should you find yourself a total newbie to powder highlighters, my one tip for you would be to use some setting spray (or even just spritz some rosewater) BEFORE you apply the final highlight. This will make what you do apply glow so much more! It's made a huge difference for me.

Have you tried out this brand before? What are your thoughts?

Reflecting on my experience overall with each of their specific products, I can confidently say that they are a refreshing brand with a bright future (especially with that poppin' highlight)!